REPORTING TO: Account Director
LOCATION: Hybrid-working; Tuesdays & Thursdays in our London office
What does the role involve?
- Work hand in hand with the Account Director and assume a principal role in the development of account/campaign strategies to enable future growth of accounts.
- Take responsibility for project management of Paid Search activity and coordinate tasks between team members to deliver projects on time and to required standard.
- Be the primary point of contact for the Client and coordinate all client communications: meetings, calls, workshops etc.
- Assume responsibility for development of team Account Managers & Account Executives.
- Cross-sell and up-sell business internal and industry tools & technologies.
- Develop strong media owner relationships; ensuring clients are first to market with relevant beta trials.
- Keep Account Director abreast of all client activity, communication and developments.
- Adhere to deadlines given by Client/Account Director.
- Effectively manage any external/internal queries/issues on Account.
- Co-ordinate relationship and work load between team members.
- Take responsibility for the strategy and team coordination required to achieve client KPI targets.
- Oversee ad copy strategy & optimisation.
- Oversee keyword selection and optimisation strategy.
- Oversee tracking, trafficking and bid management through appropriate tools.
- Proactively innovate and drive new channels and initiatives to encourage profitable growth.
- Maintain communication with Finance, Strategy and Technical and Data Insight teams.
- Ensure that all company financial processes and deadlines put in place are adhered to, and that all work is produced to a high degree of accuracy.
- Monitor delivery of client campaigns to ensure accuracy of delivery.
- Assume lead responsibility for future planning and forecasting at a campaign and account level.
- Responsible for ensuring all weekly, monthly & ad hoc reports for the Client are produced in a timely and accurate manner.
- Ensure the team performs daily ad checks on competitor activity and reported to the client.
- Regularly relay latest Search & Industry related data to the client and internally.
Clients
- Establish and develop Client relations at a senior level.
- Organise & attend client meetings, chairing discussions and providing informative account insight to grow the account and gain competitive advantage.
- Coordinate all presentation materials for Client meetings and conference calls.
- Reply to all Client correspondence as priority or delegating this to others in the team as necessary.
What are we looking for?
- University Degree (or international equivalent).
- Three years online experience minimum within a biddable media role.
- Performance biddable media experience
- Fluent written and spoken English.
- Proven record of managing accounts with multiple stakeholders.
- Able to demonstrate strong Project management skills.
- Excellent time management, numeracy skills and attention to detail
- Maths Qualification (GCSE, A Level or international equivalent) desirable, along with evidence of mathematical competency.
- Agency, Media Owner or Client Side experience essential.
- Proficient in MS Office, including Excel, Word and PowerPoint.
- GAP qualified.
